{"id":24,"date":"2026-01-07T10:27:44","date_gmt":"2026-01-07T09:27:44","guid":{"rendered":"https:\/\/jonara.fr\/?page_id=24"},"modified":"2026-06-02T19:45:11","modified_gmt":"2026-06-02T17:45:11","slug":"the-jonara-standard","status":"publish","type":"page","link":"https:\/\/jonara.fr\/fr\/the-jonara-standard\/","title":{"rendered":"Le Standard Jonara"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#F8F8F8″ custom_margin=”||||false|false” custom_padding=”2em||1em||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#0C1B2A” header_font=”–et_global_heading_font|500||on|||||” header_text_color=”#0C1B2A” header_font_size=”60px” header_line_height=”1.2em” text_orientation=”center” custom_margin=”0px||1em||false|false” custom_padding=”0px||||false|false” header_font_size_tablet=”45px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The Jonara Standard<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jonara.fr\/wp-content\/uploads\/Jonara-spa-27.webp” title_text=”Jonara-spa-27″ force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”2em||||false|false” custom_padding_tablet=”1em||||false|false” custom_padding_phone=”1em||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”4em||3em||false|false” custom_padding_tablet=”2em||2em||false|false” custom_padding_phone=”||1em||false|false” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_line_height=”1.3em” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_align=”center” header_2_text_color=”#0a0101″ header_2_font_size=”40px” header_2_letter_spacing=”-1px” header_2_line_height=”1.3em” header_3_font=”–et_global_heading_font|500|||||||” header_3_text_align=”center” header_3_text_color=”#0a0101″ header_3_font_size=”40px” header_3_letter_spacing=”-1px” custom_margin=”||1em||false|false” custom_margin_tablet=”||0.5em||false|false” custom_margin_phone=”||0.5em||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” header_2_font_size_tablet=”34px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

A Living Standard Built from Guest Evidence<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”17px” text_line_height=”1.9em” text_orientation=”center” max_width=”55%” max_width_tablet=”90%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” text_font_size_tablet=”17px” text_font_size_phone=”15px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]The Jonara Standard is a constantly evolving diagnostic framework defining operational excellence across every stage of the luxury spa and wellness guest journey \u2014 built exclusively from the verified responses of real wellness guests, and updated with ever y new research cycle.
\nGuest expectations shift. The Jonara Standard shifts with them.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” module_class=”row-vm-1″ _builder_version=”4.27.6″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”3em||0px||false|false” custom_padding_tablet=”2em||||false|false” custom_padding_phone=”3em||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”img-1″ _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/jonara.fr\/wp-content\/uploads\/Jonara-spa-29.webp” title_text=”Jonara-spa-29″ force_fullwidth=”on” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”txt-1″ _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” custom_padding=”|3em||3em|false|true” custom_padding_tablet=”3em|3em|3em|3em|false|true” custom_padding_phone=”|2em||2em|false|true” custom_padding_last_edited=”on|tablet” animation_style=”fade” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_line_height=”1.3em” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_align=”left” header_2_text_color=”#0a0101″ header_2_font_size=”40px” header_2_letter_spacing=”-1px” header_2_line_height=”1.3em” header_3_font=”–et_global_heading_font|500|||||||” header_3_text_align=”center” header_3_text_color=”#0a0101″ header_3_font_size=”40px” header_3_letter_spacing=”-1px” header_2_font_size_tablet=”34px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

From Guest Voice to Operational Criterion<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”17px” text_line_height=”1.9em” text_font_size_tablet=”17px” text_font_size_phone=”15px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Every criterion in the Jonara Standard corresponds directly to a documented guest
\u2014 not theory, not regulation, not industry convention. The construction expectation follows four stages:
Guest Research<\/strong> \u2014 Verified responses captured across dozens of nationalities and professional backgrounds, individually controlled for quality.
Thematic Analysis<\/strong> \u2014 Recurring patterns of expectation and experience mapped across every major touchpoint of the guest journey.
Criterion Development<\/strong> \u2014 Each pattern translated into specific, observable, measurable operational criteria.
Ongoing Evolution<\/strong> \u2014 The framework reviewed and updated with every new research cycle, ensuring it always reflects the current voice of the global guest.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”off|desktop” module_class=”row-vm-1″ _builder_version=”4.27.6″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” custom_padding_tablet=”2em||||false|false” custom_padding_phone=”3em||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”txt-2″ _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” custom_padding=”|3em||3em|false|true” custom_padding_tablet=”3em|3em|3em|3em|false|true” custom_padding_phone=”|2em||2em|false|true” custom_padding_last_edited=”on|tablet” animation_style=”fade” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_line_height=”1.3em” header_2_font=”–et_global_heading_font|500|||||||” header_2_text_align=”left” header_2_text_color=”#0a0101″ header_2_font_size=”40px” header_2_letter_spacing=”-1px” header_2_line_height=”1.3em” header_3_font=”–et_global_heading_font|500|||||||” header_3_text_align=”center” header_3_text_color=”#0a0101″ header_3_font_size=”40px” header_3_letter_spacing=”-1px” header_2_font_size_tablet=”34px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Seven Dimensions of the Guest Journey<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font_size=”17px” text_line_height=”1.9em” text_font_size_tablet=”17px” text_font_size_phone=”15px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

01 \u2014 The Digital Gateway<\/strong> \u2014 Pricing accessibility, booking architecture, pre – arrival communications.
02 \u2014 The Arrival Experience<\/strong> \u2014 Reception standards, check – in efficiency, intake process design.
03 \u2014 The Service Experience<\/strong> \u2014 Personalization, physical execution, alignment between promise and delivery.
04 \u2014 The Facilities Experience<\/strong> \u2014 Hygiene, equipment condition, privacy, sensory environment.
05 \u2014 Departure and Aftercare<\/strong> \u2014 Checkout efficiency, billing clarity, frictionless exit.
06 \u2014 The Post – Departure Journey<\/strong> \u2014 Feedback systems, follow – up communications, data privacy.
07 \u2014 Staff Emotional Competence<\/strong> \u2014 Warmth, intuition, composure, discretion.<\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n