Jonara Insights
Research That Speaks for the Guest
The Global Wellness Voices is Jonara’s independent Guest Voice Report series — documenting the expectations of luxury spa and wellness guests across global markets, built on verified respondent data and published for the professionals who shape the luxury wellness experience.
Verified Respondents
Nationalities
Professional Verticals
%
Independent
How Guest Voice Reports Are Built
Every report begins with the guest. Not industry opinion. Not expert panels. Not competitive benchmarking.
Every respondent is drawn from a verified cohort relevant to the market under study. Every response is individually verified — manually, one by one — before entering our dataset. Responses are captured across quantitative rating scales and qualitative open formats, producing data that is precise enough to benchmark and rich enough to reveal the nuance behind the numbers.
All Jonara research is conducted independently — not commissioned by, affiliated with, or influenced by any hospitality group, spa operator, or commercial partner.
The Global Wellness Voices — The Luxury Spa Experience Jonara · Global Edition · 2026
License This Report
Reports are delivered as watermarked PDFs upon purchase. Redistribution or reproduction is strictly prohibited.
Single User License
Site License
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Available Globally Through Our Distribution Partners
Forthcoming Editions
The Global Wellness Voices series continues with three regional editions in development — applying the same methodology to specific geographic markets.


